Analyzing Broadcast Traffic with Counterpoint Software

Key Benefits

  • Easily changeable Programming and commercial inventory entry and scheduling
  • Orders are easily entered (or converted automatically from proposals), revised, and modeled for new contracts. Orders cannot be deleted from the system, and a full audit trail is maintained
  • Spot scheduling is based on a feedback system, to maximize quality of horizontal and vertical rotation
  • Commercial copy and rotation entry
  • Creation of Studio Logs, Affiliate Logs and Certificates of Performance
  • Interfaces to most master control automation systems
  • Interfaces with X-Digital and Wegener audio delivery systems
  • Invoicing via paper, PDF, or EDI
  • Accounts receivable tracking and general Ledger exports
  • Producer accounting
  • Barter accounting
  • Merchandising and promotion accounting
  • Non-traditional Revenue (NTR)
  • Sports
  • Installment Billing
  • Regional and complex compound
    copy splits
  • Individual or Mass spot move capability for front loading, inventory fill or unfill, or spot cancellation
  • Ability to “drag and drop” spot moves across networks or between dates and avail positions
  • Full Invoicing, Accounts Receivable, and Cash Posting

Sales ToolsTrafficAffiliatesAffidavits

Sales proposals become orders with a single mouse click. If you are entering orders, they can easily and quickly be entered as new business, or modeled from previous business. Once entered, an order can be scheduled as far into the future as the schedule requires. Once an order is scheduled all spots are created, inventory and revenue reporting is updated, and the rotation and copy assignment process is fully automated, enabling flawless airing of commercials and client invoicing. The sales revision process is fully integrated into traffic, ensuring that late entry or commercial changes are immediately shown in schedules.

broadcast software management tool

  • Spot options allow you to manage and ‘lock’ schedules for any date in the future
  • Various views allow you to analyze your scheduled and bumped spots
  • Use drag and drop to move or makegood individual spots
  • Powerful tools are available to let you manipulate multiple spots across multiple vehicles while maintaining contract ordered integrity
  • Auto-fill functionality lets you fill unsold inventory for a day or week with one click
  • Continuity allows live scripts, copy splits and blackouts
  • The Counterpoint Electronic Affidavit System delivers log information to your affiliates as well as audio through the X-Digital or Wegener system interfaces!

Counterpoint has many "pre-programmed" reports to meet your reporting needs.  You can export the reports in your choice of format including: Adobe Acrobat or Microsoft Excel.

  • Inventory, revenue, and pacing reports at summary or detail levels
  • Compare actual performance against budget, or historical figures
  • Analyze sales revenue by agency, advertiser, product category, vehicle, etc. including year-to-date comparisons

Streamlined end-to-end accounts receivable includes invoicing, credit management, aging, collections, payments, producer and month-end reporting and electronic invoicing.

  • Credit management tools allow finance to put a stop on any client to prevent new bookings
  • Producer reports simplify payments based on the cash received
  • Sarbanes-Oxley compliant

Email us regarding the Traffic System or contact us for a demo request