Counterpoint Software - News about software for Media Networks

Newsletters

Reporting and Security (July 2010)

Counterpoint is rolling out Version 5.7, in which over 600 reports have been updated to use a new report generator. This gives us the ability to do drill-down reporting, and improves the capability to do exports to popular file formats such as Word and Excel. Also, multiple reports can now be merged into single Adobe Acrobat files. In this same release database security has been enhanced for greater control and audit trails.

Audio Delivery (January 2010)

The Counterpoint Affiliate system interfaces with X-Digital and Wegener audio delivery systems.

Action Button (July 2009)

A major new feature that gives you much greater power over spot manipulation, for pre-empting, rescheduling, moving, and front-loading spots on one or all networks, by spot, by advertiser, or by competitive category.

Compound Split Copy and Compound Blackouts (January 2009)

The Split Copy feature has been greatly enhanced to define copy instructions that combine multiple complex instructions together. Example: “Rotate copy x, y, and z on all Pacific Time Zone stations, excluding California, but including Los Angeles, but excluding KAAA.FM, and only for Country Formats.” Complex sets of blackout instructions using the same compound rules can also be setup, with the blacked-out spots replaced by bonus spots for other advertisers, or PSAs and/or Promos.

Data Archiving (July 2008)

New ability to archive old data, in an easily-accessible format, outside the main database. How often archiving is run, and how far back data is archived are both under your control.

Multimedia (January 2008)

New feature for Sports. Any amount of non-spot items, such as billboard space, game tickets, parking passes, hospitality tents, autographed footballs, etc., etc., can be inventoried, priced, and included on an order, with or without spots. Avail reports can be produced for the inventoried items.

Split Networks (July 2007)

Counterpoint announces the ability to split a single network avail, so an advertiser can buy any fraction of the stations on the network, and the network is able to sell the remaining parts to multiple other advertisers. A new Avail Report shows these partial avails opportunities.

Split Copy (January 2007)

The Split Copy feature allows you to meet the regional copy demands of your advertisers. For example, run certain copy only on stations with certain Formats, or only in certain DMA Markets, or certain Time Zones, or certain States. You can even enter copy by lists of call letters you specify, and all this flexibility can be applied to a single order.