Counterpoint Software Affiliates Feature

Key Benefits

  • Ability to store all affiliate personnel and key contacts.
  • Maintains a history of all call letter changes.
  • Imports station information from BIA, M Street, or Act 1 databases.
  • Ability to link simulcast or multicast stations enabling one affidavit to be posted and returned.
  • Numerous reports to track station clearance and compliance.
  • Recording of agreement terms between networks and their affiliates.
  • Optional production of custom Certificates of Performance for each affiliate.
  • Posting of receipt of Certificates of Performance from affiliates.
  • Interface to faxing system and email for easy communication with delinquent affiliates.
  • Optional posting of exact times each affiliate airs network spots.
  • Agency Clearance reports of times each affiliate airs network spots including electronic signatures.
  • Ability to send affiliates new ISCI code information on a weekly basis.
  • Mulitple methods of log/affidavit delivery.

Sales ToolsTrafficAffiliates

Counterpoint's Affiliate Tracking System facilitates the relationship between networks and their affiliates by delivering accurate spot and copy information to stations, and by helping networks verify affiliate compliance. The Affiliate Tracking System stores all station information including contacts, airing pledge information, markets, formats, and multicast agreements.

You are able to create unique agreements between your affiliates and network programming. Affiliates can be set up to air exact times, air programming live or delayed, air spots within a predetermined ROS window, or a combination of all methods. There are three methods of log and affidavit delivery to fit any network/station delivery relationship.

broadcast software management tool

Counterpoint's Affiliate Relationship Management System allows both Affiliate Sales and Service to have access to all information about their network affiliate stations or prospective affiliate stations. Station report lists can be customized and saved for quick retrieval. Historical, future, and pending station contact records are maintained for each station including all call and email status as well as current scheduled follow-up. For your affiliates, all proof of performance and log posting can be monitored including drill-down to specific spot information for your advertisers.

If you are using the Electronic Affidavit System, spot information is sent to the web according to the agreement, and an email automatically is sent to your affiliates with a link to your affiliates to retrieve their new or revised logs and audio. Once they air the spots, they can post their air times and their affidavit information is imported back into your network affiliate system allowing you to pull clearance reports for your advertisers.

How You Use it

  • Start with our Traffic System and Affiliate Systems - add station information and station contacts.
  • Add station agreements and pledges - between each network or program
    and affiliates.
  • Note the method of delivery - manual (faxing or emailing), web site, or direct link to the Marketron station traffic system.
    Let Counterpoint do the rest!

Email us regarding the Affiliate System or contact us for an In-Person demo request

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